OUGD402 // Study Task 01

Ah-Ah Studio, based in Lisbon yet working on a global scale was founded by friends Carolina Cantante and Catrina Carreiras in 2011. After being introduced to the design company and admiring their work, I have chosen a few favourites to look at in more detail based on their inspiring use of texture, colour and simplicity.

Illustration as a whole seems to be my comfort zone, however I feel I always over-complicate my own designs. The minimalist line drawing of the figures cut off at the kneck is a great way to keep the work concise. Also the negative space in the bottom third naturally brings the viewers eye up into the detail without looking too final. Furthermore, the black and white style photographed on a gray surface seems quintessential of 'Ah-Ah', incorporating shadows and a clear contrast of background colour and work throughout their website. 

With regards to colour I am naturally a very saturated artist, shying away from the use of hot pinks if not purposeful. In the below images both texture and vivid colour are used to grab the audiences attention and truley highlight the design merit. In the bottom image a textile quality is captured via the use of textured typography- yet still remaining simple and not overcomplicated. Truley mesmerised. 

Images from www.studioahah.com