Art Direction // Collaboration

After working together on a starting point for my personal branding, I was asked to compose scenarios with a range of her objects. The brief was to plan a layout with the image to be taken on a 5x4 camera. All of the objects are of the same subject content, intended to represent claire through one medium.

As I have always been unsure of what art direction was, Lord Whitney raised a strong argument that if you create something with attention to detail, that is Art Direction. This is exactly the type of hands on design style I experimented with towards my personal branding brief. Curation and Art direction by me, photographs shot by Claire McClean, BA (Hons) Photography.