 |
Final Brand Guideline poster. This explains the chosen final logo, two typefaces alongside justification and the intentions for use. Below is the colour pallet, arranged into two sets of three. The smaller white/nude/black are simply complementary colours, which will be subtly integrated throughout all aspects of design, wether it just be the stock colour, background or the fill of the logo. For my personal colour scheme I have chosen three (instead of the preposed 5), mainly to keep my structure simple and consistent. The deep red/cyan/dark green have all been chosen and combined to reflect different parts about my design style. After asking many peers what they feel is most appropriate, they all said to keep the tones dark. I took this feedback on board with the deep red and green, with the green being necessary to relate to my Plant Life Creative tag. However, as I have a playful and experimental side, I chose to incorporate a vivid Cyan to add some life to the deeper tones, whilst being reflective of my personality and artistic style. All Pantone colours are presented below, alongside my Instagram and Bechance tags. |
Final letter head template //
As I intend to do things the 'proper' way with regards to conducting business, I feel by creating a letter head template ahead of time will allow me to step away from the computer where relevant, especially when introducing myself to prospective internships/engaging with different companies.
Final Invoice Template //
Similar to the letterhead, the creation of an invoice is essential when it comes to selling work, with all designs adaptable for a 'Invoice' or a 'Receipt'. I assume at this stage this will be attached onto emails as a PDF, yet if traditional modes of communication are had between the client and myself, then I will opt for a printed version. With this in mind, I tried to complement the colour ways and composition with my letter, as when printed they will naturally accompany each other.
Alternative invoice templates //
These have been less successful due to the overall design and lack of 'formality'. When trying to choose between them, I again asked peers which was the most effective and it was raised that the grid gives a mathematical structure, whereas the bottom left looks slightly like it is floating in air.
I opted to do Business Cards instead of my original hand stamp idea, due to the versatility you can create through them. A hand stamp will come off over a few hours yet after asking peers, both from within art school and some completely un-interested in design, it became evident that people will hold onto something intriguing and fun for a lot longer than a boring piece of information. Taking inspiration from 'Good Stuff Design', I thought this was a good opportunity to showcase illustrations and playful 'weird' aspects of design for people to keep.
Instead of a printed business card which would just sit in my pocket or gather dust, by creating a digital business card (initially in the form of a GIF), will be easier to share and project over my social media platform. The whole point of my self branding is to gain confidence to show my work, whilst getting my designs out there and hopefully getting noticed by a established design blog.
Business Card GIFS //
As a way to utilise my self branding photoshoot and variations of my repeat pattern, I have drafted photographic compositions to showcase my 'brand'. I intend to share these as digital images, and possibly make them into posters in the future.
Final images //
No comments:
Post a Comment